Apple bucks India's weak smartphone market with 15% growth

India's smartphone market had a difficult period from April to July 2026.

Many phones became more expensive, so people were careful about spending.

Shoppers often waited for discounts before buying a phone.

Apple did better than other brands, with sales rising 15 percent.

Demand for the iPhone 17 series and payment offers helped Apple.

Big sales events increased purchases for a short time.

After one July promotion ended, sales fell for three weeks in a row.

Researchers expect discounts and new phones during the festive season to help, but the market may still shrink overall in 2026.