Archive · 29 Nov 2025
Biyani Sisters Focus on Premium Segment
Avni and Ashni Biyani, daughters of the famous businessman who started Future Group, have opened a new kind of store called Foodstories.
This store is not like the big, cheap stores their dad used to run.
Instead, it's a fancy place for rich people who care about good quality and unique experiences.
They sell special foods and products from all over the world.
The sisters say that after COVID, they noticed that rich Indians want more than just cheap prices.
They want to feel good about what they buy and enjoy the shopping experience.
The store also has fun events where people can learn and try new things.
The Biyani sisters say their dad still helps them with their business, and they're very happy with how Foodstories is doing.
They plan to open more stores in big cities soon.
Foodstories is a premium retail venture targeting India's top 3-5% consumers
The store offers high-quality, curated products and experiential shopping
Post-COVID, the sisters identified a shift towards meaningful pursuits among elite consumers
Foodstories currently operates in Delhi, Bengaluru, and Hyderabad, with plans to expand to Mumbai and Gurgaon
The Biyani sisters emphasize understanding the evolving needs of elite consumers through initiatives like their Elitology study
- Who
- Avni & Ashni Biyani, daughters of Future Group founder
- What
- Launch of premium retail venture Foodstories
- When
- Post-COVID realization of new consumer trends
- Where
- Currently in Delhi, Bengaluru, Hyderabad; expanding to Mumbai and Gurgaon
- Why
- To cater to the evolving needs of India's top 3-5% consumers
- Company
- Foodstories
- Founders
- Avni & Ashni Biyani
- Target Market
- Top 3-5% of India
- Business Model
- Premium, experiential retail
- Current Locations
- Delhi, Bengaluru, Hyderabad
- Upcoming Locations
- Mumbai, Gurgaon
- Key Initiative
- Elitology study on elite consumers