Online Body Lotion Sales Surge in India

In India, more and more people are buying body lotions online.

In 2025, about 30% of body lotions were bought online, which is higher than the overall beauty and personal care online sales.

A report says that by 2030, more than half of all body lotion purchases will happen online.

The online market for body lotions was worth about ₹1,100 crore in 2025 and is expected to grow to ₹3,700 crore by 2030.

Quick commerce platforms, which deliver products quickly, are becoming very popular for buying body lotions.

People are also preferring lotions that are clinically tested and have special ingredients like Vitamin E and shea butter.

This change is happening because people have more money to spend, they care more about personal care, and online shopping makes it easy to learn about and buy products.