Archive · 23 Jun 2025
Pre-Owned Luxury Car Sales Rise Among Millennials, Gen Z
Younger people, like millennials and Gen Z, are now buying used luxury cars because they want them but can't always afford new ones.
Companies like Mercedes-Benz and BMW are seeing more young customers.
Mercedes-Benz provides financial help to make buying easier.
People are also buying newer used cars.
This change is happening because young people have more money and want luxury cars sooner in their lives.
Millennials and Gen Z are increasingly buying pre-owned luxury cars.
Mercedes-Benz's pre-owned luxury car business grew by 25% in CY2024.
BMW India's pre-owned luxury car business saw a 47% year-on-year growth in 2024.
Younger customers prefer cars that are 2-3 years old compared to the previous average of 5-6 years.
Financing options make luxury cars more accessible to younger buyers.
- Who
- Millennials, Gen Z, Mercedes-Benz, BMW, and pre-owned luxury car dealers.
- What
- Millennials and Gen Z are increasingly buying pre-owned luxury cars.
- When
- Sales data shows growth in 2024.
- Where
- India
- Why
- Younger buyers aspire to own luxury cars, and pre-owned options are more accessible and affordable.
Manufacturers
Dealers
Impact
Manufacturers
Manufacturers are adapting to the trend by offering financing options and focusing on certified pre-owned programs.
Dealers
Dealers state that there is a marked shift towards a younger demographic.
- Mercedes-Benz Growth (CY2024)
- 25%
- BMW Growth (2024)
- 47% year-on-year
- Average Car Age (Before)
- 5-6 years
- Average Car Age (Now)
- 2-3 years
- Primary Buyers
- Millennials & Gen Z