8 months ago
Perfetti Van Melle Aims to Grow Beyond ₹1 Candies
Perfetti Van Melle India, a company that sells candies, wants to grow its business.
Right now, they sell many candies for just ₹1.
But they also want to sell more candies that cost ₹5 and ₹10.
The boss, Nikhil Sharma, says they don't want to stop selling the ₹1 candies.
Instead, they want the more expensive candies to grow faster.
This way, the mix of their products will change over time.
Their big goal is to double their sales in the next three to four years.
They believe this plan will help them make more money and keep their business growing.
Perfetti Van Melle India aims to grow beyond ₹1 candies by focusing on higher-priced products.
The company wants to double its turnover in the next three to four years.
The strategy is to maintain the ₹1 candy business while expanding ₹5 and ₹10 products.
Nikhil Sharma, the managing director, emphasizes growing the mix of products naturally.
The goal is to ensure the ₹1 business continues to grow and remain profitable.
- Who
- Nikhil Sharma, Managing Director of Perfetti Van Melle India
- What
- Aim to grow beyond ₹1 candies by focusing on higher-priced products
- Where
- India
- When
- Next three to four years
- Why
- To double the turnover and change the product mix naturally
Key facts
- Company
- Perfetti Van Melle India
- Current Focus
- ₹1 candies
- Future Goal
- Grow ₹5 and ₹10 products
- Target Growth
- Double turnover in 3-4 years
- Strategy
- Maintain ₹1 business while expanding higher-priced products
Quotes
Nikhil Sharma
Managing Director of Perfetti Van Melle India
“We don’t want the ₹1 business to shrink in absolute terms. In fact, we want it to continue to grow and remain profitable. The strategy is not to eliminate ₹1, but to ensure that ₹5 and ₹10 products grow much faster. If that happens, the mix will change naturally over time.”
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“I would like to double the turnover in the next three to four years. That would be a meaningful and ambitious goal for us.”
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