Archive · 5 Dec 2025
Rosy Blue and Kashikey Invest ₹1000 Crore in QWEEN
QWEEN is a new jewellery brand in India that helps women discover and buy jewellery in a fun and easy way.
Two big jewellery companies, Rosy Blue and Kashikey, are investing a lot of money (₹1000 crore) to help QWEEN grow.
The brand will open its first stores in Bangalore and Delhi by mid-February 2026.
QWEEN wants to make buying jewellery less scary and more enjoyable.
They will sell jewellery made from natural materials like diamonds, gemstones, gold, and silver.
The stores will have special features to help women shop at their own pace.
Rosy Blue and Kashikey invest ₹1000 crore in QWEEN, a self-discovery experiential jewellery brand.
QWEEN aims to reimagine jewellery shopping for modern Indian women with a focus on ethical sourcing and natural materials.
The brand will launch its first stores in Bangalore and Delhi by mid-February 2026, spanning 5,000–6,000 sq ft each.
QWEEN will offer 20+ collections and 3,000+ SKUs, featuring natural diamonds, gemstones, gold, and silver.
The investment will be used to build high-quality, natural jewellery pieces and create a unique retail experience.
- Who
- QWEEN, Rosy Blue, Kashikey, Amit Kumar, Suyash Motarwar
- What
- Investment in QWEEN, a self-discovery experiential jewellery brand
- When
- Mid-February 2026
- Where
- Bangalore and Delhi
- Why
- To scale QWEEN into a transformative luxury retail concept
- Investment Amount
- ₹1000 crore
- Founders
- Amit Kumar and Suyash Motarwar
- Investors
- Rosy Blue and Kashikey
- Launch Date
- Mid-February 2026
- Store Locations
- Bangalore and Delhi
- Store Size
- 5,000–6,000 sq ft
- Product Offerings
- 20+ collections, 3,000+ SKUs
- Materials
- Natural diamonds, gemstones, gold, and silver