Archive · 1 Oct 2025
Axis Bank Launches Gold-Backed Credit on UPI
Axis Bank and Freecharge have created a new way to get a loan.
It lets people borrow money using the gold they own, right on their phones using UPI.
This is helpful for small businesses and anyone who needs money quickly.
Instead of going to a bank, people can get loans easily through the Freecharge app.
They only pay interest on the money they use, making it a smart choice.
This new system makes it easier for people to manage their money and get credit when they need it, all thanks to the speed and ease of UPI.
Axis Bank and Freecharge launched Credit on UPI with Gold Loans.
It is India’s first gold-backed credit line accessible through UPI.
Customers can access instant credit against their gold holdings.
It is available to existing Axis Bank customers, with a fully digital process.
Payments and repayments are made instantly via UPI or UPI QR.
- Who
- Axis Bank in collaboration with Freecharge
- What
- Launched Credit on UPI with Gold Loans
- When
- Not explicitly mentioned, but the launch was recent.
- Where
- India
- Why
- To unlock the economic potential of gold assets and provide instant, flexible credit.
- Product
- Credit on UPI with Gold Loans
- Partners
- Axis Bank and Freecharge
- Availability
- Existing Axis Bank customers across all branches processing gold loans
- Purpose
- Instant credit against gold holdings
- Payment Method
- UPI or UPI QR
- Benefit
- Cost-effective solution for working capital, business growth, or urgent liquidity needs