Archive · 13 Jun 2025
Sydney Sweeney's Bathwater Soap Sparks Controversy, Sold Out
Actress Sydney Sweeney partnered with a company to create soap using her bathwater.
The soap quickly sold out and is being resold online for much higher prices.
A British TV host criticized the marketing strategy.
A fake rumor about a hole in the soap also spread online.
This generated further attention for the product.
Despite the criticism, the soap was successful, with high resale prices.
Sydney Sweeney's bathwater was used to make and sell soap through a partnership with Dr. Squatch.
The soap sold out quickly and is being resold on eBay for prices much higher than the original $8.
British TV host Lorraine Kelly called the marketing move 'silly' and 'marketing nonsense'.
A viral social media post falsely claimed the soap had a hole, generating further publicity.
The actress's soap, made with her bathwater, was sold by American retailers.
- Who
- Sydney Sweeney, in partnership with Dr. Squatch, created the soap.
- What
- Sydney Sweeney's bathwater was used to create soap, a marketing partnership with Dr. Squatch.
- When
- The soap was launched recently and quickly sold out.
- Where
- The soap was sold by American retailers.
- Why
- The soap was created as a marketing venture.
Critics
Fans/Buyers
Marketing Effectiveness
Critics
The soap is a silly marketing gimmick.
Fans/Buyers
The soap's popularity and high resale value indicate a successful marketing venture.
- Product
- Soap made with Sydney Sweeney's bathwater
- Original Price
- $8
- Resale Price Range
- $119 - $2,000 on eBay
- Company Partner
- Dr. Squatch
- Reaction
- Mixed, with some calling it 'silly marketing nonsense'