India's Mattress Market Shifts to Emotional Storytelling

In India, mattress companies are changing how they talk about their products.

Instead of just listing technical details like thickness and foam layers, they are using stories that connect with people's emotions.

For example, Peps Industries shows a mattress in a wedding setting to talk about comfort and good sleep.

Duroflex focuses on how their mattress can help reduce stress, which is a big problem for many people.

The mattress market in India is growing, and companies are finding it harder to stand out just by talking about their products' features.

So, they are trying to show how their mattresses can make a difference in people's lives.

Experts say that while emotional stories can grab attention, they must also be backed by real benefits.

The next step might be offering things like trial periods or better customer service to keep people interested.