2 hrs ago
HDFC Mutual Fund Launches Bharosa for Sign Language Financial Education
HDFC Mutual Fund created a new platform called Bharosa.
It teaches people about money and investing using Indian Sign Language.
Users can choose goals, such as saving for retirement or a child’s education.
They can watch videos designed around those goals.
They can also speak with coaches from the Deaf and hard of hearing community in sign language.
The company says some people can be misled when financial information is not available in a language they understand well.
Bharosa is meant to make financial information clearer and easier to follow.
It is available on the HDFC Mutual Fund website.
HDFC Mutual Fund launched Bharosa, a financial literacy platform presented entirely in Indian Sign Language.
The platform offers goal-based videos on topics including retirement and children’s education.
Users can book one-to-one financial education sessions with coaches from the Deaf and hard of hearing community.
The launch took place on 23 September, coinciding with the International Day of Sign Languages.
HDFC Mutual Fund said its sign-language investor awareness sessions have reached about 6,000 people since August 2025.
- Who
- HDFC Mutual Fund and HDFC Asset Management Company, led by managing director and chief executive Navneet Munot.
- What
- The launch of Bharosa, a financial education and investor awareness platform presented entirely in Indian Sign Language.
- Where
- The platform is available on the HDFC Mutual Fund website; the launch was reported from Mumbai.
- When
- The launch coincided with 23 September, the International Day of Sign Languages; the related awareness initiative began in August 2025.
- Why
- To make financial information more accessible to Deaf and hard of hearing people and help them better understand financial choices.
Key facts
- Platform
- Bharosa
- Language
- Indian Sign Language (ISL)
- Audience
- Deaf and hard of hearing people
- Content
- Financial lessons organized around goals such as retirement and children’s education
- Coaching
- One-to-one sessions with coaches from the Deaf and hard of hearing community
- Reach
- About 6,000 people through sign-language investor awareness sessions
- Availability
- HDFC Mutual Fund’s website
Sources
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