Archive · 5 Jan 2026
CEO Calls Employees for Insights
Nicholas Svensson, the CEO of Smart Technologies, started calling employees individually during the COVID-19 pandemic.
He wanted to know how they were doing and what they thought about the company.
These calls helped him learn that the company wasn't communicating well with its employees.
For example, employees didn't remember what was said in town halls, and they felt management wasn't listening to them.
Based on this feedback, the company made changes, like reducing the number of town halls and focusing more on finishing projects before starting new ones.
Now, Svensson spends about 10% of his time each year calling employees, which helps him understand what's happening in the company and make better decisions.
CEO Nicholas Svensson of Smart Technologies started calling employees individually during the COVID-19 pandemic.
The calls revealed that the company's communication was not effective, with employees not retaining information from town halls.
Based on feedback, the company reduced town halls from monthly to quarterly and focused on finishing projects before starting new ones.
Employees now feel more valued and are more engaged in their work.
Svensson now spends about 10% of his time annually calling employees to stay connected and informed.
- Who
- Nicholas Svensson, CEO of Smart Technologies
- What
- CEO calls employees individually to gather insights and feedback
- When
- During the COVID-19 pandemic and now annually
- Where
- Across 27 countries where Smart Technologies operates
- Why
- To understand employee perspectives, improve communication, and make better decisions
- Company
- Smart Technologies
- CEO
- Nicholas Svensson
- Countries
- 27
- Call Frequency
- Annual
- Call Duration
- 30 minutes per employee
- Time Spent
- 10% of CEO's time
- Key Insight
- Employees felt management was in 'transmit mode'
- Change Implemented
- Reduced town halls from monthly to quarterly