Archive · 24 Jun 2025
ITC's Digital Store Goes Offline, Shifts Focus to E-Commerce
ITC, a big company that makes food and other stuff, is changing how it sells things online.
They had their own online store, but it's closed now.
Instead, they're selling through other websites like Amazon and BigBasket.
This move is because more people are buying things online.
ITC is also investing in their own websites that sell special products.
This change is part of a bigger trend where online shopping is becoming more important for all companies.
ITC's standalone e-commerce platform, ITC Store, has stopped taking orders.
The online store was launched during the COVID-19 pandemic and has now 'served its purpose'.
ITC is shifting to a multi-platform digital distribution strategy, including e-commerce and quick-commerce.
Digital sales accounted for 31% of ITC’s FMCG portfolio in FY24, almost doubling from FY20.
ITC continues to invest in its own D2C websites offering personalized and premium products.
- Who
- ITC, an FMCG company.
- What
- ITC is discontinuing its standalone e-commerce platform and focusing on multi-platform digital distribution.
- When
- The standalone e-commerce platform stopped taking orders.
- Where
- ITC's products are available on platforms like Swiggy Instamart, Zepto, BigBasket, Blinkit, Amazon, and Flipkart.
- Why
- To enhance omnichannel reach and capitalize on the growth of e-commerce.
Focus on New Strategy
Focus on New Strategy
Strategy
Focus on New Strategy
ITC is focused on new strategy
Focus on New Strategy
ITC is focused on new strategy
- E-commerce Platform Status
- Discontinued
- Digital Sales in FY24
- 31% of FMCG portfolio
- Year-over-year revenue increase
- 9%
- Non-cigarette FMCG revenue (quarter ended March 31, 2025)
- ₹5,494.63 crore
- Non-cigarette FMCG segment operating profit decrease
- 27.73%
- Standalone net profit (quarter ended March 31, 2025)
- ₹19,561.57 crore