Archive · 28 Jan 2026
India's 2025 Spending Trends and Economic Challenges
In 2025, Indian households spent more on insurance and travel, with insurance spending surging to Rs 25 per Rs 100 withdrawn from ATMs.
Travel spending was also significant, though it declined from previous years.
People spent less on online shopping and traditional media, preferring streaming platforms.
Essential items like food and household goods saw stable spending.
The amount of cash taken out of ATMs increased, especially during the festive season.
However, there are concerns about wage growth and household debt.
Rural wage growth improved due to lower inflation, but urban wage growth remains a concern.
Households have been borrowing more, leading to increased financial liabilities.
The government's measures, like tax cuts and GST reforms, have supported consumption, but there is still uncertainty about future demand and economic stability.
Insurance spending surged to Rs 25 per Rs 100 withdrawn from ATMs in 2025, a 32% year-on-year increase.
Travel spending accounted for Rs 37 per Rs 100, though it declined from previous years.
E-commerce spending fell by 20% to Rs 3 per Rs 100, while media and entertainment spending dropped by 15% to Rs 4 per Rs 100.
Essential and FMCG spending rose to Rs 10 per Rs 100, up from Rs 9 in 2024 and Rs 8 in 2023.
Average monthly cash dispensed from ATMs peaked at Rs 1.30 crore in November 2025, driven by festive season demand and GST 2.0 reforms.
- Who
- Indian households and consumers
- What
- Spending trends and economic challenges in 2025
- When
- 2025
- Where
- India
- Why
- Factors like GST reforms, wage growth, and inflation rates
- Insurance spending (2025)
- Rs 25 per Rs 100
- Travel spending (2025)
- Rs 37 per Rs 100
- E-commerce spending (2025)
- Rs 3 per Rs 100
- Media and entertainment spending (2025)
- Rs 4 per Rs 100
- FMCG spending (2025)
- Rs 10 per Rs 100
- Consumer durables spending (2025)
- Rs 8 per Rs 100
- Organised retail spending (2025)
- Rs 6 per Rs 100
- Education spending (2025)
- Rs 5 per Rs 100
- Hospitality and telecom spending (2025)
- Rs 1 each per Rs 100
- National monthly average cash dispensed (CY2025)
- Rs 1.21 crore
- Peak cash dispensed (November 2025)
- Rs 1.30 crore
- Lowest cash dispensed (June 2025)
- Rs 1.12 crore
- Average ticket size (CY2025)
- Rs 5,835
- Real rural wage growth (Q1 2025-26)
- 4.1%
- Nominal rural wage growth (Q1 2025-26)
- 6.5%
- Real urban wage growth (Q2 2025-26)
- 5.7%
- Nominal urban wage growth (Q2 2025-26)
- 7.8%
- Household financial liabilities (2024-25)
- 4.7% of GDP
- Household net financial assets (2024-25)
- 6% of GDP