Archive · 5 Dec 2025
Indian Brands Ride 'Stranger Things' Craze
Indian brands are making fun and creative ads based on the popular Netflix show 'Stranger Things'.
Many companies, from food brands to government services, are using AI to create these ads.
This is not new; brands like Air India and Amul have been doing this for a long time.
The goal is to stay relevant and connect with people who are talking about the show.
Experts say these ads help brands stay visible and interesting, even if it's hard to measure how well they work.
AI is changing how these ads are made, but the main idea remains the same: to be part of what people are excited about.
Indian brands are creating AI-generated advertisements inspired by 'Stranger Things' to stay relevant.
Companies like Ambuja Cement, Haldiram’s, and IKEA have joined the trend with topical ads.
Advertising veteran Swapan Seth explains that brands aim to be part of cultural conversations.
Topical ads help brands stay visible and interesting, though measuring their effectiveness is complex.
AI is changing the advertising landscape, but the core message of relevance remains the same.
- Who
- Indian brands like Ambuja Cement, Haldiram’s, Wow! Momo, Subway India, Parle-G, KitKat, IKEA, India Post, and Boroline
- What
- Indian brands are creating topical, AI-generated advertisements inspired by the Netflix show 'Stranger Things'
- When
- Since the release of the fifth season of 'Stranger Things' on 27 November
- Where
- India
- Why
- To stay relevant and part of the ongoing cultural conversation, as explained by advertising veteran Swapan Seth
- Show
- Stranger Things
- Season Release Date
- 27 November
- Platform
- Netflix
- Brands Involved
- Ambuja Cement, Haldiram’s, Wow! Momo, Subway India, Parle-G, KitKat, IKEA, India Post, Boroline
- Advertising Strategy
- AI-generated, topical advertisements
- Advertising Veteran
- Swapan Seth
- Long-standing Indian Advertising Examples
- Air India, Amul
- AI Impact
- AI-generated content changing advertising landscape