Archive · 22 Aug 2025
Mumbai Artisans Weave Sustainability into Ganesh Festival
Imagine a group of talented women in Mumbai who are making decorations for the big Ganesh festival.
They are part of a program called Anokha Dhaaga, supported by a company called Tata Power.
These women are creating beautiful things like flowers made of yarn, decorations for doors, and candles shaped like Lord Ganesha's favorite sweet.
These items are all made by hand, are environmentally friendly, and are designed to celebrate the festival.
This project helps the women learn new skills and earn money, while also promoting the use of sustainable materials.
The aim is to bring beautiful, festive decorations that also care for the environment.
Women artisans, supported by Tata Power’s Anokha Dhaaga, create sustainable Ganesh Utsav decorations.
They produce eco-friendly items like crocheted flowers, torans, and modak-shaped candles.
The initiative has grown to over 25,000 women across 19 centers since 2015.
The artisans' products blend tradition with environmental consciousness.
The program provides income opportunities and skill development to women.
- Who
- Women artisans supported by Tata Power’s Anokha Dhaaga initiative.
- What
- Women artisans are creating sustainable and artistic Ganesh Utsav decorations.
- When
- During the Ganesh Utsav festival.
- Where
- Mumbai.
- Why
- To promote festive, environmentally responsible decor and empower women.
- Initiative Name
- Anokha Dhaaga
- Organization
- Tata Power
- Focus
- Sustainable festive decor and women empowerment
- Products
- Crochet flowers, torans, modak-shaped candles, aarti thalis
- Artisan Count
- Over 25,000
- Centers
- 19 active centers
- Self-help groups
- 2,700