Archive · 2 Aug 2026
Melody Candy Launches Tiramisu Flavor for India‑Italy Friendship
Parle, a popular candy maker in India, made a new flavor of its famous Melody candy that tastes like the Italian dessert tiramisu.
They did this on Friendship Day, a holiday that celebrates good friends.
The idea came from a funny internet trend called #Melodi, which mixes the names of India’s Prime Minister Narendra Modi and Italy’s Prime Minister Giorgia Meloni.
The candy is only sold on the Blinkit delivery app for a short time.
People on social media liked the clever idea and shared many jokes about the new flavor.
Parle launched a limited‑edition Tiramisu‑flavoured Melody candy on August 2, 2026.
The launch celebrates the friendship between India and Italy, highlighted by the #Melodi meme.
The meme originated in 2023 by combining the names of Prime Ministers Narendra Modi and Giorgia Meloni.
Both leaders acknowledged the meme at the COP28 Climate Summit in Dubai, boosting its popularity.
The new flavor is available only on Blinkit and has already sparked widespread online praise.
- Who
- Parle (Melody candy brand)
- What
- Introduced a limited‑edition Tiramisu‑flavoured Melody to celebrate India‑Italy friendship
- When
- August 2, 2026 (Friendship Day)
- Where
- India, sold exclusively on Blinkit
- Why
- To capitalize on the viral #Melodi meme and honor the friendship between Prime Ministers Narendra Modi and Giorgia Meloni
- Product
- Tiramisu‑flavoured Melody
- Launch Date
- August 2, 2026
- Availability
- Blinkit only
- Campaign Theme
- India‑Italy friendship
- Meme Origin
- #Melodi
