Archive · 11 Dec 2025
Apple's Affordable MacBook and iPhone 18 Pro
Apple is working on a new, more affordable MacBook that could be the most budget-friendly laptop they've ever made.
It's expected to launch next year and will have a 12.9-inch display in fun colors like yellow, pink, and blue.
The MacBook will use an A18 Pro chip, which is also used in iPhones, to keep costs low.
The price in India is expected to be between Rs 60,000 and Rs 80,000, which is lower than the current MacBook Air.
Apple is also planning to release the iPhone 18 Pro in 2024, which will have some tweaks from the iPhone 17 Pro and improvements in specs and camera.
Additionally, Apple is working on a significant redesign of the MacBook Pro, which could include a slimmer design, OLED display, touchscreen support, and possibly built-in cellular connectivity.
Apple is developing an affordable MacBook with a 12.9-inch display and vibrant colors, expected to launch in early 2024.
The new MacBook will use an A18 Pro chip and is estimated to cost between $599 and $699 globally, or Rs 60,000 - Rs 80,000 in India.
Apple is also planning to release the iPhone 18 Pro in 2024, with improvements in specs and camera.
The MacBook Pro lineup is expected to undergo a significant redesign, including a slimmer design, OLED display, touchscreen support, and possible cellular connectivity.
Apple aims to attract budget-conscious users and convert iPhone users to the Mac ecosystem with these new, more affordable options.
- Who
- Apple
- What
- New affordable MacBook and iPhone 18 Pro
- When
- 2024
- Where
- Global
- Why
- To attract budget-conscious users and enhance the Mac ecosystem
Apple's Strategy
Competitors' Response
Affordability
Apple's Strategy
Apple aims to attract budget-conscious users with a more affordable MacBook, potentially converting iPhone users to the Mac ecosystem.
Competitors' Response
Competitors may need to adjust their pricing strategies to compete with Apple's new budget-friendly offering.
Innovation
Apple's Strategy
Apple is introducing significant changes like touchscreen support and a redesign in the MacBook Pro lineup, signaling a major shift in the future of the Mac.
Competitors' Response
Competitors may need to innovate further to keep up with Apple's advancements in design and technology.
- Expected Launch
- 2024
- Price in India (MacBook)
- Rs 60,000 - Rs 80,000
- Price in India (iPhone 18 Pro)
- Not specified
- Design (MacBook)
- 12.9-inch display, vibrant colours (yellow, pink, blue)
- Chip (MacBook)
- A18 Pro
- Camera (iPhone 18 Pro)
- Expected improvements
- Specifications (iPhone 18 Pro)
- Powerful and stylish
- MacBook Pro Redesign
- Slimmer, lighter design, OLED display, touchscreen support, possible cellular connectivity
Sources
Apple iPhone 18 Pro, Launch Date, Price In India, Design, Specifications, Camera, And More, Everything We Know So Far
iPhone Fold, iPhone 17e, iPhone 18 Series, M5 MacBook Air And More: Full List Of Apple Devices To Launch In 2026
Apple Reportedly Working on Its Most Affordable MacBook Yet
iPhone 18 leaks suggest major design tweaks, including under-display face ID and more
