Archive · 13 Nov 2025
Sanlam CEO Eyes Top 15 AMC Status in India, Plans Shriram Stake Increase
A big company called Sanlam, which helps people manage their money, wants to become one of the best money managers in India.
Their boss, Carl Roothman, has worked with an Indian company called Shriram for a long time.
Now, Sanlam wants to own more of Shriram's money management parts.
They think India is a great place to grow because its economy is getting bigger fast.
Sanlam has a lot of experience and wants to bring new ideas, like creating special money plans for people instead of just regular ones.
They also want to offer different kinds of investments, not just the usual stocks and bonds.
Their goal is to manage about $3 billion in India within the next few years.
They are also hiring smart people to help them achieve this.
Sanlam Investment Group CEO Carl Roothman aims to make the company one of India's top 15-20 asset management companies.
The group sees an opportunity to increase its shareholding in Shriram's asset and wealth management businesses.
Sanlam plans to reach $3 billion in assets in India within four to five years by leveraging its expertise and Shriram's distribution network.
Global trends influencing Sanlam's strategy include product customization, a shift towards passive investing and ETFs, and offering alternative investments.
Sanlam believes India is a key growth market due to its rapidly expanding economy and is developing global products to facilitate investment in the country.
- Who
- Sanlam Investment Group CEO Carl Roothman
- What
- Plans to increase stake in Shriram's asset and wealth management businesses and aims to be among India's top 15-20 asset management companies.
- When
- Roothman expects to stabilize the investment process in six months and reach $3 billion in assets within four to five years.
- Where
- India
- Why
- To leverage Sanlam's expertise in wealth management and emerging markets, combined with Shriram's brand and distribution, to capture growth in India's fast-growing economy.
- CEO
- Carl Roothman
- Company
- Sanlam Investment Group
- Target Market Position
- Top 15-20 Asset Management Companies in India
- Initial Asset Target
- $3 Billion
- Timeframe for Target
- 4-5 years
- Global Assets Under Management (Sanlam)
- $80 Billion