9 months ago
AI and Social Media Linked to 'Brain Rot' and Declining Cognitive Skills
Imagine your brain is like a muscle that needs exercise to stay strong.
When you only use easy tools, like AI that gives you answers directly, your brain doesn't get much of a workout.
Some studies show that people who rely too much on these tools for tasks like writing essays don't remember what they wrote as well as those who do the work themselves.
Similarly, spending lots of time on social media watching short videos can make it harder to focus on reading or learning difficult things.
This can lead to 'brain rot,' a term for when our brains feel tired or less sharp from too much easy internet content.
Researchers are worried this is happening as reading scores go down.
They suggest using AI as a helper for small tasks, not a replacement for thinking, and taking breaks from screens to do things like read books or play outside.
Studies suggest heavy reliance on AI tools and social media may negatively impact cognitive functions such as memory and reading comprehension.
An experiment found students using AI for essay writing recalled significantly less of their work compared to those who wrote it independently or used traditional search.
Research indicates a correlation between higher social media usage in children and lower scores on reading, memory, and vocabulary tests.
The term 'brain rot,' defined as a mental state from low-quality internet content, was named word of the year by Oxford University Press in 2024.
Experts recommend mindful use of AI, employing it as a tool for revisions or specific questions rather than a primary research method, and prioritizing active learning.
- Who
- Researchers, educators, and students
- What
- Growing concerns and research findings linking heavy reliance on AI tools and social media to declining cognitive abilities, including reading comprehension and memory.
- Where
- Primarily academic institutions in the United States (University of Pennsylvania, MIT, University of California, San Francisco) and reflected in national reading score data.
- When
- Recent academic studies published in 2024, with data collection occurring over the past few years.
- Why
- The passive consumption of low-quality internet content and AI-generated summaries may reduce active learning and critical thinking, while social media diverts time from enriching activities.
Key facts
- Brain Rot Definition
- Slang term for a deteriorated mental state from engaging with low-quality internet content.
- AI Study (Wharton)
- AI summary users provided more generic, unhelpful advice compared to traditional search users.
- AI Study (MIT)
- ChatGPT users showed lower brain activity and recalled significantly less of their written work compared to those using traditional search or no tools.
- Social Media Study (UCSF)
- Higher social media use correlated with lower scores in reading, memory, and vocabulary tests among children.
- Word of the Year 2024
- Oxford English Dictionary named 'brain rot' as its word of the year.
Quotes
Shiri Melumad
a professor at the Wharton School of the University of Pennsylvania
“I’m pretty frightened, to be frank.”
indianexpress.com
“I’m worried about younger folks not knowing how to conduct a traditional Google search.”
indianexpress.com
Nataliya Kosmyna
the research scientist at MIT Media Lab who led the study
“It has been one minute, and you really cannot say anything?”
indianexpress.com
“If you don’t remember what you wrote, you don’t feel ownership. Do you even care?”
indianexpress.com
Dr. Jason Nagata
a pediatrician who led the study
“As for why social media apps like TikTok and Instagram would harm test scores, the only safe conclusion is that every hour a child spends scrolling through the apps takes time away from more enriching activities like reading and sleeping.”
indianexpress.com



