Archive · 3 Oct 2026
Brands Explore Long-Form Content and Micro-Dramas
Companies are finding new ways to tell stories about their brands.
They are trying formats beyond regular advertisements.
Some are making longer series, while others are exploring short dramas.
Amazon and Prime Video India executives discussed these trends.
They said people’s viewing habits are changing.
They also said content can connect more closely with shopping.
Better ways to measure results may help brands understand how well their content works.
The executives also talked about lessons from Made in India: A Titan Story.
Brand storytelling is moving beyond conventional advertisements.
Companies are experimenting with long-form series, micro-dramas and other content formats.
Amazon and Prime Video India executives discussed these changes.
They cited changing viewing habits and stronger links between content and commerce.
The executives also pointed to improved measurement and discussed lessons from Made in India: A Titan Story.
- Who
- Amazon and Prime Video India executives, and companies exploring brand storytelling.
- What
- Executives discussed brands’ use of long-form series, micro-dramas and other content formats.
- Where
- India is referenced in connection with Prime Video India and Made in India: A Titan Story.
- Why
- Changing viewing habits, stronger links between content and commerce, and improved measurement are creating more ways for brands to engage audiences.
- Main topic
- Brand storytelling beyond conventional advertisements
- Formats discussed
- Long-form series, micro-dramas and other content formats
- Executives
- Amazon and Prime Video India executives
- Factors cited
- Changing viewing habits, content-commerce links and improved measurement
- Case discussed
- Made in India: A Titan Story