Archive · 2 Sep 2026
Apple’s New CEO Prepares Foldable iPhone and Siri AI Launch
Apple has a new leader named John Ternus.
Tim Cook, who led Apple for 15 years, is now the company’s executive chairman.
Ternus is an engineer who has worked at Apple for about 25 years.
He says Apple has a very exciting product launch planned for September 9.
Apple may show its first phone that folds open into a larger screen.
The rumored phone could cost more than $2,000.
Apple is also expected to show a much smarter version of Siri.
This Siri could work across several apps to complete complicated tasks.
John Ternus became Apple’s CEO on September 1, succeeding Tim Cook after Cook’s 15-year tenure.
Ternus called the company’s September 9 launch “phenomenal” in his first memo to Apple employees.
Apple is widely expected to unveil its first foldable iPhone, possibly called iPhone Ultra or iPhone Fold.
Reports describe a possible $2,000-plus foldable with a 7.8-inch inner screen and 5.5-inch cover display.
Apple is expected to introduce a rebuilt Siri AI with cross-app capabilities through iOS 27.
- Who
- Apple, new CEO John Ternus, and former CEO Tim Cook are central to the leadership change; Siri AI is also a major focus.
- What
- Apple changed CEOs and is expected to introduce a foldable iPhone and upgraded Siri AI features.
- When
- John Ternus took over on September 1, 2026; Apple’s iPhone event is scheduled for September 9, 2026.
- Where
- The event is associated with Apple’s Cupertino-based operations, but the articles do not specify the venue.
- Why
- The leadership transition and planned products are presented as part of Apple’s effort to pursue new hardware and strengthen its position in artificial intelligence.
- New CEO
- John Ternus became Apple’s chief executive on September 1, 2026.
- Leadership transition
- Tim Cook moved to the newly created executive chairman role after 15 years as CEO.
- September event
- Apple’s annual iPhone event is scheduled for September 9, 2026.
- Foldable phone
- The rumored device may be branded iPhone Ultra or iPhone Fold.
- Foldable displays
- Reports describe a 7.8-inch interior display and a 5.5-inch cover screen.
- Expected price
- Industry rumors put the possible starting price above $2,000.
- Siri AI
- iOS 27 is expected to include a rebuilt, large-language-model-powered Siri with cross-app workflows.
