Archive · 7 Nov 2025
Uttar Pradesh Invites Entrepreneurs for Wellness Tourism Development
Uttar Pradesh wants to become a great place for people to visit for health and relaxation.
The government is asking businesses and individuals to build special places called Wellness Centres and Resorts.
These places will focus on things like yoga, Ayurveda, and other natural ways to feel better.
The state wants to connect these new wellness spots with its famous spiritual places like Varanasi and Ayodhya.
They are also planning a big yoga event every year.
To encourage people to build these places, the government is offering help like money and tax breaks.
This plan aims to bring in more tourists interested in wellness, create jobs, and help the local economy.
Uttar Pradesh is seeking entrepreneurs to establish Wellness Centres and Resorts under its 2022 Tourism Policy.
The initiative aims to promote holistic health, yoga, and traditional Indian healing systems (AYUSH).
Wellness Centres require a minimum of five therapy rooms, while Resorts need at least one acre and 20 rooms.
Development will be integrated with spiritual circuits like Varanasi and Ayodhya, with an annual International Yoga Conclave planned.
Incentives including capital investment support and tax exemptions are offered to encourage investment in these facilities.
- Who
- Uttar Pradesh Tourism Department
- What
- Inviting proposals for the establishment of Wellness Centres and Resorts
- When
- Under the Uttar Pradesh Tourism Policy 2022
- Where
- Uttar Pradesh, India
- Why
- To promote holistic health, yoga, and traditional healing systems, diversify tourism, and position the state as a hub for health and rejuvenation tourism.
Government Perspective
Entrepreneur Perspective
Primary Motivation
Government Perspective
To position Uttar Pradesh as a national hub for health and rejuvenation tourism, diversify tourism beyond heritage and religious circuits, and integrate spiritual identity with modern wellness practices.
Entrepreneur Perspective
To leverage government incentives like capital investment support, interest reimbursement, tax exemptions, and other financial assistance to establish profitable wellness facilities.
Expected Outcomes
Government Perspective
Promote holistic health, yoga, AYUSH therapies, create additional opportunities for tourism and employment, and enhance the visitor experience with mindfulness and natural living.
Entrepreneur Perspective
Generate new employment opportunities in yoga training, therapy, hospitality, and wellness management, while contributing to the local economy through entrepreneurship.
- Policy Framework
- Uttar Pradesh Tourism Policy 2022
- Wellness Centre Minimum Requirements
- 5 therapy rooms offering AYUSH-based therapies
- Wellness Resort Minimum Requirements
- 1 acre of land, 20 rooms, dedicated therapy spaces
- Integrated Spiritual Circuits
- Varanasi, Ayodhya, Mathura-Vrindavan, Chitrakoot, Sarnath, Shravasti, Kapilvastu
- Promoted Therapies
- AYUSH-based (Ayurveda, Yoga, Naturopathy, Unani, Siddha, Homoeopathy)
- Planned Annual Event
- International Yoga Conclave
- Offered Incentives
- Capital investment support, interest reimbursement, stamp duty exemption, waiver of land charges, employment assistance
