Archive · 19 Jan 2026
OpenAI to Test Ads in ChatGPT
OpenAI, the company behind ChatGPT, is going to start showing ads to some users.
This is to help them make more money because it costs a lot to keep improving the technology.
The ads will only show up for people using the free version or the cheaper Go plan.
People who pay more for Plus, Pro, Business, or Enterprise plans won't see any ads.
OpenAI promises that the ads won't change what ChatGPT says and that they won't share your conversations with advertisers.
They also won't show ads to kids under 18 or in topics like health and politics.
Some experts think this could be a good way to make money, but it might upset some users who might switch to other chatbots like Google's Gemini or Anthropic's Claude.
OpenAI will start testing ads in ChatGPT for free and Go tier users in the US.
Premium users (Plus, Pro, Business, Enterprise) will remain ad-free.
Ads will not influence ChatGPT's responses or be shared with advertisers.
OpenAI will not show ads to users under 18 or in health and politics.
Analysts suggest ads could be a significant revenue stream but might affect user trust.
- Who
- OpenAI
- What
- Testing advertisements in ChatGPT
- When
- In the coming weeks
- Where
- United States
- Why
- To boost revenue and cover high costs of developing technology
- Company
- OpenAI
- Product
- ChatGPT
- Ad Testing
- Free and Go tiers
- Ad-Free Tiers
- Plus, Pro, Business, Enterprise
- User Privacy
- Conversations private from advertisers
- Ad Restrictions
- No ads for users under 18, health, and politics
- CEO
- Sam Altman
- Analyst
- Jeremy Goldman, Emarketer
