Archive · 9 Jan 2026

Ed-A-Mamma Expands into Kids and Baby Care

Ed-A-Mamma Expands into Kids and Baby Care

Ed-A-Mamma, a company supported by Alia Bhatt and Reliance Retail, has started selling products for babies and kids, like baby wash and lotion.

They want to be a place where parents can find everything they need for their children.

The baby care market in India is growing fast, and Ed-A-Mamma plans to expand into other areas like teenage clothing and pet care.

They want to grow slowly and carefully, making sure their products are good and affordable.

Alia Bhatt also invests in other companies that make beauty products, wellness items, and baby diapers.

She wants to support businesses that fill important needs for people.

Sources