Archive · 9 Jan 2026
Ed-A-Mamma Expands into Kids and Baby Care
Ed-A-Mamma, a company supported by Alia Bhatt and Reliance Retail, has started selling products for babies and kids, like baby wash and lotion.
They want to be a place where parents can find everything they need for their children.
The baby care market in India is growing fast, and Ed-A-Mamma plans to expand into other areas like teenage clothing and pet care.
They want to grow slowly and carefully, making sure their products are good and affordable.
Alia Bhatt also invests in other companies that make beauty products, wellness items, and baby diapers.
She wants to support businesses that fill important needs for people.
Ed-A-Mamma, backed by Alia Bhatt and Reliance Retail, has entered the kids and baby personal care market.
The new product range includes baby wash, oil, lotion, talc-free powder, and rash balm.
The company plans to expand into teenage clothing, pet care, sports, comfort wear, and food and beverages.
Ed-A-Mamma aims to grow in a measured and sustainable way, focusing on trust and quality.
India's baby care market is projected to grow from $34 billion in 2023 to $60-66 billion by 2028.
- Who
- Ed-A-Mamma, backed by Alia Bhatt and Reliance Retail
- What
- Expansion into kids and baby personal care category
- When
- Recent announcement, with plans for future segments
- Where
- India
- Why
- To tap into the growing baby care market and become a one-stop shop for child and mother-related products
- Company
- Ed-A-Mamma
- Backed By
- Alia Bhatt and Reliance Retail
- New Category
- Kids and baby personal care
- Product Range
- Baby wash, oil, lotion, talc-free powder, rash balm
- Market Growth
- $34 billion (2023) to $60-66 billion (2028)
- Future Plans
- Teenage clothing, pet care, sports, comfort wear, food and beverages
- Investment Strategy
- Measured and sustainable growth