Archive · 5 Oct 2026
Left parties use social media for Tamil Nadu bypolls
The CPI and CPI(M) are campaigning in two Tamil Nadu constituencies.
They are using apps and social media to share information with voters.
Party supporters send messages through WhatsApp, Facebook and Instagram.
The CPI(M) has made more than 100 WhatsApp groups in Madurantakam.
It also uses pages focused on its candidate, Suganthi.
Some campaign pamphlets have QR codes that people can scan to find online updates.
In Dharapuram, the CPI has set up channels for three parts of the constituency.
The parties say these tools help them share their views and organise campaign work.
The CPI and CPI(M) are using digital platforms to reach voters in the Madurantakam and Dharapuram Assembly bypolls.
Party workers and supporters share campaign material voluntarily through WhatsApp, Facebook and Instagram, without paid promotions or bulk SMS.
The CPI(M) says it has created more than 100 WhatsApp groups in Madurantakam, each linking party members with hundreds of local voters.
The CPI(M) also uses candidate-focused pages, a WhatsApp channel and QR codes on pamphlets to share campaign messages and views.
In Dharapuram, the CPI has divided its outreach into three sections, with a WhatsApp channel for each and around 100 groups overall.
- Who
- The CPI and CPI(M), their party workers and supporters, and voters in the two constituencies.
- What
- The parties are using WhatsApp groups and channels, social media pages and QR codes for bypoll campaigning.
- When
- Ahead of the Assembly bypolls; the articles do not give dates.
- Where
- Madurantakam and Dharapuram, Tamil Nadu.
- Why
- To share campaign messages and candidates’ views with voters, highlight local issues and coordinate party work.
- Constituencies
- Madurantakam and Dharapuram
- Parties
- Communist Party of India (CPI) and Communist Party of India (Marxist) (CPI(M))
- Madurantakam WhatsApp groups
- The CPI(M) says it has established more than 100.
- Group membership and reach
- Each Madurantakam group includes roughly 30 party members and 300–500 voters, according to the campaign in-charge.
- Dharapuram outreach
- The CPI divided the constituency into three parts and created a WhatsApp channel for each.
- Dharapuram WhatsApp groups
- Around 100 groups have been formed.
- Campaign methods
- Party functionaries said material is shared voluntarily, without paid promotions or bulk SMS.