Archive · 29 Jul 2025
SSP Celebrates 70 Years of Asafoetida Legacy in India
Imagine a company, S.S. Pandian & Sons, that makes a spice called asafoetida, which makes food smell and taste amazing.
They've been doing this for 70 years!
Back in 1957, they started selling this spice in a special way, making it easy to use and affordable.
They make sure to use the best ingredients and don't cut corners.
The company is still run by the family, and they want to keep making great spice for many more years.
They also want to share their knowledge with others through culinary education.
S.S. Pandian & Sons (SSP), a family-run asafoetida (hing) company, is celebrating 70 years.
Founded in 1957 by Sri S. S. Pandian, the company is now managed by the second generation.
SSP introduced high-quality, granular asafoetida at an affordable price in Karnataka in 1957.
The brand sources top-grade imported raw materials and avoids additives to ensure product purity.
The company plans selective geographic expansion and community initiatives in the future.
- Who
- S.S. Pandian & Sons, founded by Sri S. S. Pandian and now run by the second generation.
- What
- S.S. Pandian & Sons (SSP), a family-run asafoetida (hing) company, is celebrating its 70th anniversary.
- When
- Since 1957
- Where
- Karnataka, India
- Why
- To continue the legacy of providing high-quality asafoetida and expand the business.
- Company Name
- S.S. Pandian & Sons (SSP)
- Product
- Asafoetida (hing)
- Anniversary
- 70 years
- Founded
- 1957
- Founder
- Sri S. S. Pandian
- Managing Partner
- S. Sella Kumaran
- Headquarters
- Karnataka, India