Archive · 16 Sep 2025
Tata Consumer Products Focuses on Market Growth
Tata Consumer Products, which sells teas like Tata Tea Gold, is trying to get bigger in the tea market.
They're seeing more people buy tea now that the prices have gone down.
Puneet Das, a company leader, said sales are going up because tea is cheaper.
The company is working hard to succeed everywhere.
Tata Tea Gold is the top tea brand in West Bengal.
They plan to increase sales in South and North India, while also improving their distribution network.
Tata Consumer Products is working to increase its market presence.
Volume growth is increasing as tea prices decrease.
Tea prices are currently 13-15% lower than last year.
The company aims to grow in all markets.
Tata Tea Gold is the number one brand in West Bengal.
- Who
- Tata Consumer Products
- What
- Focusing on market growth in packaged tea
- When
- Reported on September 16, 2025
- Where
- Across various markets including West Bengal and South India
- Why
- To increase market share and sales
Tata Consumer Products
Hindustan Unilever
Market Position
Tata Consumer Products
Focused on becoming numero uno in packaged tea.
Hindustan Unilever
Currently holds the top spot in the packaged tea segment.
- Company
- Tata Consumer Products
- Packaged Tea Segment Ranking
- Second largest player
- Key Brands
- Tata Tea Gold, Tetley, Tata Tea Premium, etc.
- Executive
- Puneet Das, President – Packaged Beverages
- Market Growth
- Volume growth returning as tea prices decline
- Tea Price Decrease
- 13-15% lower than last year
