iD Fresh Food Bets on Kiranas Amid Quick Commerce Boom

iD Fresh Food is a company that makes fresh food like idli and dosa batter.

Even though quick commerce (like delivery apps) is growing fast, iD Fresh believes small neighborhood stores (kiranas) are still very important.

They are using these stores to sell their new snacks and other products.

The company's CEO, Musthafa, says they want to help homemakers with their cooking, not replace them.

For example, his own mother still makes idli batter at home, and he doesn't want to stop her.

iD Fresh is also planning to go public in 2027, which means they will sell shares of their company to the public.

This will help their existing investors sell their shares and maybe raise some new money if needed.

The company is focusing on growing their business by using the stores they already work with, rather than just focusing on quick commerce.