Archive · 17 Sep 2025
Retailers Offer Discounts as GST 2.0 Approaches, Slowing Sales
Retailers are giving discounts on things like TVs and air conditioners because sales are slow.
This is because people are waiting for the new tax rules (GST 2.0) to start on September 22, 2025, hoping prices will be lower.
Big stores are offering discounts, with online platforms offering even bigger ones.
Some businesses in smaller cities are offering small discounts too.
Stores are seeing fewer customers.
The stores hope sales will go up after the tax changes.
Retailers are offering discounts of up to 10% on consumer durables.
Online platforms are offering discounts up to 70% on electronics and durables.
Sales have declined by up to 20% before the GST implementation.
Consumers are delaying purchases, awaiting GST 2.0 implementation.
Retailers anticipate a sales increase after GST rate adjustments.
- Who
- Retailers like Croma, Reliance Digital, and Lotus Electronics
- What
- Offering discounts and incentives to boost sales
- When
- Discounts being offered before September 22, 2025
- Where
- India, focusing on tier 2 and tier 3 cities
- Why
- To counteract slow sales and incentivize purchases before GST 2.0
- Key Retailers
- Croma, Reliance Digital, Lotus Electronics, Vijay Sales, Trent, Reliance Retail
- Discounts Offered
- Up to 10% on consumer durables; up to 70% online
- Products Affected
- Consumer durables, electronics, white goods
- Sales Impact
- Decline in sales up to 20% before GST implementation
- GST 2.0 Implementation Date
- September 22
- Retailers' Expectation
- Anticipate increased sales after GST cuts
- OEMs
- Offering reduced prices for stickers/boxes
