Archive · 25 Jul 2026
MeeSeva Centres Become Digital Ad Hubs
The government of Telangana is turning MeeSeva centres into digital advertising hubs.
These centres will help village-level entrepreneurs (VLEs) learn how to create and manage online ad campaigns.
This means small businesses like kirana shops, salons, and hospitals can now advertise online instead of relying on word of mouth.
The initiative, supported by Meta, has already trained over 150 VLEs.
This not only helps businesses sell more but also gives MeeSeva operators a stronger role in the digital economy.
Commissioner T. Ravi Kiran said this collaboration shows the government's push to use technology for public service and rural empowerment.
MeeSeva centres are being transformed into digital advertising hubs to support village-level entrepreneurs (VLEs).
VLEs are trained to design creatives, draft promotional content, identify target audiences, and manage campaigns.
The initiative aims to make professional promotion accessible and affordable for small and rural entrepreneurs.
Over 150 VLEs have been trained in the CURE area of Hyderabad with support from Meta.
The collaboration reflects the government's push to use technology for public service and rural empowerment.
- Who
- Village-level entrepreneurs (VLEs) and the government of Telangana
- What
- Transformation of MeeSeva centres into digital advertising hubs
- When
- The initiative has already been launched and is ongoing
- Where
- Hyderabad, Telangana, India
- Why
- To provide a platform for VLEs to create and manage online ad campaigns, supporting rural entrepreneurs and integrating them into the digital economy
Government and VLEs
Traditional Advertising Methods
Role of MeeSeva Centres
Government and VLEs
MeeSeva centres are being transformed into digital advertising hubs to support village-level entrepreneurs (VLEs) in creating and managing online ad campaigns.
Traditional Advertising Methods
Traditional advertising methods rely on word of mouth and local promotions, which may not reach a wider audience.
Training and Support
Government and VLEs
VLEs are trained to design creatives, draft promotional content, identify target audiences, and manage campaigns, providing a new income stream and identity.
Traditional Advertising Methods
Traditional methods do not offer structured training or support for digital marketing, limiting the growth potential for small businesses.
Accessibility and Affordability
Government and VLEs
The initiative aims to make professional promotion accessible and affordable for small and rural entrepreneurs, integrating them into the digital economy.
Traditional Advertising Methods
Traditional advertising methods may be more accessible to those without digital literacy but lack the reach and effectiveness of digital campaigns.
- Initiative Launched By
- Electronic Service Delivery (Mee Seva) under the information technology, electronics and communications department
- Support From
- Meta
- Number of VLEs Trained
- More than 150
- Area of Training
- CURE area of the city
- Commissioner
- T. Ravi Kiran
