Archive · 2 Sep 2025
Media Expert: Marketing Hinders the Film Industry
A media expert named Vanita says the film industry is having some trouble.
There aren't enough new movies coming out regularly, which is bad for the movie theaters.
Because not many movies are released, the theaters have fewer people watching, and they can't change the ticket prices to make more money.
This problem is linked to how the films are marketed and when they are released.
The expert notes that even though India makes thousands of movies each year, not many big movies are released to theaters, at least not lately.
This makes it tough for theaters to attract audiences and for movie makers to earn profits.
Vanita Kohli-Khandekar says film marketing is the weakest link.
Release cycles have shrunk alarmingly in Hindi cinema.
A major film release is defined as one in at least 1,000 screens.
No major releases have happened for eight to ten weeks.
Low occupancy hinders optimal ticket pricing.
- Who
- Vanita Kohli-Khandekar, media expert, and Shailesh Kapoor of Ormax.
- What
- The film industry is facing challenges related to film releases and marketing.
- When
- Data analyzed over an unspecified recent period.
- Where
- India (Hindi cinema focus).
- Why
- Lack of regular film releases affects theatre occupancy and pricing strategies.
- Films produced annually
- 1,800 to 2,000
- Major releases (1,000+ screens)
- None for 8-10 weeks