Archive · 12 Aug 2025
'Farm Babe' vs. 'Food Babe': Influencer Food Fight
There is a disagreement between two food influencers.
'Farm Babe' supports conventional farming, including GMOs, while 'Food Babe' warns about processed foods and GMOs.
'Food Babe' has a larger following, connecting with concerns about food safety.
'Farm Babe' faces public relations challenges while promoting Big Ag.
This influencer dynamic reflects the changing views on food and health, and the impact of social media.
Influencers Michelle Miller ('Farm Babe') and Vani Hari ('Food Babe') have opposing views on food.
Miller supports conventional farming and GMOs; Hari opposes processed foods and GMOs.
Hari has a significantly larger social media following than Miller.
Both influencers rose to prominence amid increased focus on food and health.
Hari is aligned with the MAHA movement, while Miller works with the agricultural industry.
- Who
- Michelle Miller ('Farm Babe') and Vani Hari ('Food Babe').
- What
- Rivalry between food influencers over farming practices and food.
- When
- The rivalry emerged in the 2010s during the rise of social media.
- Where
- U.S. food industry and social media.
- Why
- To influence public perception of food production and its health effects.
Supporters of Conventional Farming
Skeptics of Conventional Farming
GMOs
Supporters of Conventional Farming
Supports conventional farming practices, including GMOs.
Skeptics of Conventional Farming
Opposes or questions these practices.
Communication Strategies
Supporters of Conventional Farming
Partners with industry, struggles with modern social media.
Skeptics of Conventional Farming
Employs effective social media and branding.
- Farm Babe Followers
- 43,000 (approx.)
- Food Babe Followers
- 2.3 million (approx.)
- Farm Babe Speaking Fee
- $2,500 - $15,000 (per speech)
- MAHA Leader
- Robert F. Kennedy Jr.
- Companies phasing out dyes
- Kraft Heinz, General Mills