Archive · 27 Aug 2026
Sonu Nigam Denies Commenting on Kriti Sanon's Raksha Bandhan Ad
Sonu Nigam said he did not write a post about Kriti Sanon's advertisement.
Someone using his name on X had shared an opinion about the ad controversy.
Sonu explained that this account is not his.
He has also said before that he does not use X. Prajakta Shukre supported him and said the account should be removed if it is impersonating him.
She also said news organizations should check whether an account is real before publishing its statements.
The advertisement showed Kriti celebrating Raksha Bandhan in a bralette-style blouse, cape, and draped skirt.
Some people thought the outfit was not suitable for an advertisement about the festival.
Kriti defended the advertisement and her outfit.
Sonu Nigam said an X account using his name did not belong to him.
He denied writing a post about criticism of Kriti Sanon's Raksha Bandhan advertisement.
Sonu wrote on Instagram, “This is not me and this has never been me.”
Singer Prajakta Shukre questioned why the account remained active and criticized media outlets for not verifying it.
The jewellery advertisement drew criticism from some social media users over Kriti's outfit, which she later defended.
- Who
- Singer Sonu Nigam, singer Prajakta Shukre, actor Kriti Sanon, and the jewellery brand behind the advertisement.
- What
- Sonu Nigam denied commenting on the controversy and said an X account using his name was not his.
- When
- After a media report attributed a post about the advertisement controversy to Sonu Nigam.
- Where
- The disputed post appeared on X, while Sonu Nigam issued his clarification on Instagram.
- Why
- Sonu clarified the matter because a social media account and media reports had attributed opinions to him.
Advertisement Critics
Advertisement Defenders
Appropriateness of the outfit
Advertisement Critics
Some social media users questioned whether Kriti Sanon's outfit was appropriate for an advertisement centered on Raksha Bandhan.
Advertisement Defenders
Kriti Sanon defended both her outfit and the campaign.
Use of Sonu Nigam's name
Advertisement Critics
The X account presented opinions about the controversy under Sonu Nigam's name, and the opinions were amplified by a media report.
Advertisement Defenders
Sonu Nigam and Prajakta Shukre said the account was not his and that its identity and statements should have been verified.
- Clarification
- Sonu Nigam said the X account and its post were not his.
- Instagram statement
- He wrote, “This is not me and this has never been me.”
- Impersonation concern
- Fans said the account belonged to another person named Sonu Nigam.
- Prajakta Shukre's response
- She questioned why the account continued operating under Sonu's name.
- Media criticism
- Shukre said media outlets should verify statements attributed to public figures.
- Advertisement
- The jewellery campaign featured Kriti Sanon celebrating Raksha Bandhan.
- Advertisement criticism
- Some social media users objected to Kriti's bralette-style blouse, cape, and draped skirt.