Archive · 9 Jan 2026
Prayanvi Launches Digital Platform for Handwoven Sarees
Prayanvi is a brand that loves and sells traditional Indian sarees.
These sarees are made by hand by skilled artisans from different parts of India.
The brand recently launched its website to show and sell these beautiful sarees to more people.
The founder, Shivashree, started Prayanvi because she loves sarees and wants to keep the old weaving traditions alive.
The sarees come from places like Uttar Pradesh, Tamil Nadu, Bihar, and Gujarat.
Famous people from Odisha's cultural scene attended the website launch.
Prayanvi wants to help artisans and share India's textile heritage with the world.
Prayanvi, a heritage saree brand, launched its official website on January 4, 2026, in Bhubaneswar.
The brand is dedicated to preserving India's traditional handwoven textiles and supporting artisans.
Prayanvi curates sarees from various regions, including Banarasi, Kanjeevaram, Tussar, and Patola weaves.
The website launch was attended by notable personalities from Odisha's cultural and public life.
Prayanvi aims to expand its reach nationally and globally while continuing to support artisan communities.
- Who
- Prayanvi, a heritage-inspired saree brand founded by Shivashree
- What
- Launched its official website to showcase and sell traditional handwoven sarees
- When
- January 4, 2026
- Where
- Suryansh Hotels & Resorts, Bhubaneswar, Odisha, India
- Why
- To preserve India's rich weaving heritage, make authentic sarees accessible, and support artisan communities
- Brand Name
- Prayanvi
- Founder
- Shivashree
- Launch Date
- January 4, 2026
- Launch Location
- Suryansh Hotels & Resorts, Bhubaneswar
- Key Weaves
- Banarasi, Kanjeevaram, Tussar, Patola
- Notable Attendees
- Bhoomika Dash, Sivani Sangita, Debjani Deghuria, Akash Das Nayak
- Brand Philosophy
- Cultural preservation, ethical sourcing, empowering artisans
- Website Purpose
- Expand reach nationally and globally, support artisan communities
