Archive · 15 Dec 2025
AI Adoption Surges Among Indian Small Businesses
A new report shows that many small businesses in India are now using AI tools to help with their advertising.
These tools help them reach more people, work more efficiently, and see better results.
Most businesses use several different platforms and formats to advertise, and they check how well their ads are doing using digital tools.
However, they also face challenges like not having enough money, not having the right people to help, and finding it hard to choose the best ways to advertise.
Over 70% of businesses find all the advertising options overwhelming and need more support.
AI adoption is nearly universal among Indian SMBs for digital advertising.
Most SMBs use 3-4 advertising platforms and multiple formats simultaneously.
Over 90% of SMBs actively monitor campaign performance using digital tools.
Key challenges include limited budgets, lack of specialized talent, and IT infrastructure.
Over 70% of SMBs find the variety of advertising options overwhelming.
- Who
- Indian Small and Medium-sized Businesses (SMBs)
- What
- Adoption of AI tools for digital advertising
- When
- Recent (specific time not mentioned)
- Where
- India
- Why
- To drive visibility, efficiency, and measurable returns on investment
- AI Adoption Rate
- 4 in 5 small businesses
- Platform Usage
- 3 to 4 platforms simultaneously
- Format Usage
- Over 65% use multiple formats
- Performance Monitoring
- More than 90% monitor campaign performance digitally
- Primary Barriers
- Limited budgets, lack of specialized talent, IT infrastructure, and platform selection challenges
- Overwhelming Options
- Over 70% find advertising options overwhelming