Archive · 8 Jan 2026
Lightweight Gold Gains Popularity Amid Rising Prices
In a recent podcast, Subramani Ra Mancombu talked to Viraj Thadeshwar, the CEO of Shringar House of Mangalsutra, about how people are starting to prefer lighter and lower caratage gold jewelry.
This is happening because gold prices are going up.
Thadeshwar explained that 18 and 14 carat gold jewelry is becoming more popular, while 9 carat gold is still new and not many people are using it yet.
He also talked about how manufacturers are using special techniques to make the jewelry lighter without compromising on design, quality, or affordability.
The podcast discusses the shift towards lighter and lower caratage gold jewelry due to rising gold prices.
18 and 14 carat gold jewelry are gaining popularity, while 9 carat gold is in its early adoption phase.
Manufacturers are using weight-reduction strategies and modern infrastructure to maintain design, quality, and affordability.
The episode features Viraj Thadeshwar, Executive Director and CEO of Shringar House of Mangalsutra.
The podcast is part of Business Line's Trending Commodity Podcast series.
- Who
- Subramani Ra Mancombu and Viraj Thadeshwar
- What
- A podcast discussing the shift towards lighter and lower caratage gold jewelry
- When
- January 8, 2026
- Where
- Published on Business Line
- Why
- To explore the reasons behind the growing popularity of 18 and 14 carat gold jewelry and the early adoption of 9 carat gold
- Host
- Subramani Ra Mancombu
- Guest
- Viraj Thadeshwar
- Guest Title
- Executive Director and CEO, Shringar House of Mangalsutra
- Podcast Name
- Trending Commodity Podcast
- Publication
- Business Line
- Publish Date
- January 8, 2026