Archive · 25 Nov 2025
Winter Demand Boosts Jacket and Sweater Sales
This year, winter has come earlier than usual in India, which is making people buy jackets and sweaters sooner.
This is good news for clothing stores because last year, the winter was very mild, and they had to sell their winter clothes at big discounts.
This year, they are selling more winter clothes at regular prices, and they are making more money.
Also, there are more weddings happening during this time, which means more people are buying nice clothes.
The government has also reduced some taxes on clothes, which makes them cheaper for people to buy.
Experts think that this year, the winter clothes market will grow a lot compared to last year.
An early and sharper winter due to La Niña is driving early full-price sales of winter wear.
Retailers expect better profitability as winter wear commands higher margins and lower discounting this year.
A prolonged wedding season coinciding with the cold snap is boosting demand for winter wear.
Value retailers like V2 Retail and V-Mart are seeing a significant increase in winter wear sales.
Improved farm incomes and GST reductions on synthetic fibers are shifting demand towards organized retail players.
- Who
- Apparel retailers, consumers, and industry experts
- What
- A surge in jacket and sweater sales due to early winter and wedding season
- When
- Current quarter, with early sales starting after Diwali
- Where
- Across India, particularly in North and East regions
- Why
- Early onset of winter due to La Niña, coinciding with a longer wedding season, and improved farm incomes
- CAGR (2024-2033)
- 6.16%
- Winterwear's Share of Annual Sales
- 20-30%
- Margin Difference (Winter vs Regular)
- 300-400 basis points higher
- Expected Winterwear Volume Growth (2023)
- 25% year-on-year
- V-Mart's Q3 FY25 Revenue Growth
- 15% year-on-year
- V-Mart's Q3 FY25 Net Profit Growth
- Nearly tripled