Archive · 3 Oct 2025
D2C Brands Expand Offline Retail Footprint in India
Online brands are opening physical stores in shopping centers.
Many brands that sell directly to customers are opening stores, and the trend is growing.
Fashion and apparel brands are leading this change.
They're setting up stores in cities to sell products.
These brands want to reach more customers and make shopping easier, even though it costs a lot.
The offline market is still very popular, which is why brands want to expand their store base.
Direct-to-consumer (D2C) brands are expanding into physical retail.
D2C brands accounted for 18% of retail leasing in H1 2025.
Fashion and apparel dominate D2C retail leasing.
Delhi-NCR leads in D2C retail leasing.
Brands are using various retail formats.
- Who
- Direct-to-consumer (D2C) brands
- What
- D2C brands are expanding into physical retail spaces like malls and high streets.
- When
- Ongoing, with data from H1 2025.
- Where
- India, with a focus on Delhi-NCR, Bengaluru, and Hyderabad.
- Why
- To capture more consumers, reduce advertising costs, and increase reach.
- Main Trend
- D2C Brands Opening Physical Stores
- D2C Leasing in H1 2025
- 18% of retail leasing
- Leading Category
- Fashion and Apparel (60%)
- Leading Region
- Delhi-NCR (26% of D2C retail leasing)
- Popular Formats
- Micro-stores, Shop-in-shops, Curated Ecosystems
