Archive · 24 Jun 2025
Smoke Lab Vodka Eyes US Growth, Targets Global Expansion
Smoke Lab Vodka, an Indian vodka brand, wants to sell more vodka in the US.
They are owned by a company called NV Group.
They sell most of their vodka in the US right now.
They want to sell a lot more vodka in the US soon, and they want to sell it in other places like the UK, Europe, and Africa too.
They're also planning to sell more vodka in India and want to be a big name in the vodka business there.
Smoke Lab Vodka plans US expansion, aiming for 100,000 cases by FY27.
The brand is owned by NV Group, an Indian spirits maker based in New Delhi.
US is the largest market for Smoke Lab, with 60% of sales coming from select states.
The company is also targeting expansion in the UK, Europe, and Africa.
NV Group aims for 30% of India's premium vodka segment by 2027.
- Who
- Smoke Lab Vodka, a brand of NV Group.
- What
- Smoke Lab Vodka is expanding its sales in the US and other markets.
- When
- The company aims for 100,000 cases in the US by FY27 and expansion through 2026.
- Where
- Focusing on the US, UK, Europe, Africa, and India.
- Why
- To capture a larger share of the vodka market and expand globally.
- Company
- Smoke Lab Vodka (NV Group)
- Headquarters
- New Delhi, India
- Current US Market
- Largest market
- FY26 US Sales Target
- 50,000 cases
- FY27 US Sales Target
- 100,000 cases
- Production Capacity
- 200,000 liters per day