Archive · 27 Dec 2025

Roger Federer's Switzerland Tourism Ad Sparks Overtourism Debate

Roger Federer's Switzerland Tourism Ad Sparks Overtourism Debate

Roger Federer and Halle Berry made an ad for Switzerland Tourism to attract more visitors, especially in the autumn.

The ad aimed to bring tourists to quieter places like Vitznau and Emmetten.

However, some people, including a Member of Parliament named David Roth, are upset.

They say Switzerland already has too many tourists, which is causing problems.

The tourism director, Martin Nydegger, explained that the ad is meant to help less busy areas and spread out visitors.

But locals and critics worry about the strain on public infrastructure and whether the expensive campaign is worth it.

Sources