Archive · 29 Sep 2025
India's Sneaker Customization: A New Cultural Trend
Imagine wearing art on your feet!
That's what's happening in India with customized sneakers.
A company called Knickgasm is leading the way, turning regular shoes into unique designs.
It started as a college project and grew into a popular brand.
The company uses local artists to create the designs.
The trend is part of a larger 'sneaker revolution' in India.
More people want unique shoes, and the market is growing rapidly because people like being able to express themselves with their footwear.
Knickgasm is a sneaker customization brand in India.
The company was founded in November 2020 by Henil Kachhara and Shubh Parmar.
Knickgasm operates on a decentralized creative model, with local artisans.
India's sneaker market is growing, with customization becoming popular.
The Indian sneaker market was valued at USD 3.88 billion in FY2024.
- Who
- Knickgasm, founded by Henil Kachhara and Shubh Parmar, is a sneaker customization brand.
- What
- A report describes the rise of sneaker customization in India, highlighting Knickgasm.
- When
- Knickgasm was launched on November 4, 2020.
- Where
- India's sneaker market is experiencing growth.
- Why
- Driven by youth, rising incomes, fashion trends, and celebrity culture.
- Brand Name
- Knickgasm
- Founding Date
- November 4, 2020
- Founders
- Henil Kachhara & Shubh Parmar
- Headquarters
- Mumbai
- Market Value (FY2024)
- USD 3.88 Billion
- Projected Market Value (FY2032)
- USD 5.93 Billion
- CAGR (FY2025-FY2032)
- 5.45%