Archive · 22 Jul 2026
Apple Launches 'Apple Upgrade' Device Leasing Programme
Apple is launching a new programme called Apple Upgrade in the US on July 28.
This programme will let people lease Apple devices with lower monthly payments.
It will replace the current iPhone Upgrade Program and standard financing plans.
However, it won't include AppleCare+ and some devices like the Apple Watch SE and entry-level iPad won't be available.
Business and education purchases won't be eligible either.
Apple hopes this will help them sell more devices and make more money.
Apple to launch 'Apple Upgrade' leasing programme on July 28 in the US.
Programme offers reduced monthly payments compared to existing financing options.
Current iPhone Upgrade Program and standard financing plans will stop accepting new enrolments.
AppleCare+ and select devices like Apple Watch SE and entry-level iPad will be excluded.
Business and education purchases are not eligible for the programme.
- Who
- Apple Inc.
- What
- Launch of a new device leasing programme called Apple Upgrade.
- When
- July 28, 2024
- Where
- United States
- Why
- To boost hardware sales and offer a lower-cost alternative to existing financing options.
Pros of Apple Upgrade
Cons of Apple Upgrade
Cost Savings
Pros of Apple Upgrade
Offers reduced monthly payments compared to existing financing options.
Cons of Apple Upgrade
Excludes AppleCare+ and select devices, potentially limiting customer benefits.
Device Exclusions
Pros of Apple Upgrade
Encourages customers to upgrade to newer models more frequently.
Cons of Apple Upgrade
Excludes popular devices like Apple Watch SE and entry-level iPad, limiting appeal.
- Launch Date
- July 28, 2024
- Programme Name
- Apple Upgrade
- Excluded Devices
- Apple Watch SE, entry-level iPad, iPhone 16, MacBook Neo
- Eligibility
- Not available for business and education purchases
- Current iPhone Upgrade Program
- New enrolments to be stopped
