Archive · 2 Jan 2026

Apple Cuts Vision Pro Production Amid Low Demand

Apple Cuts Vision Pro Production Amid Low Demand

Apple has reduced the production of its Vision Pro headset by 95% because not many people are buying it.

The headset, which costs a lot of money, has not been as popular as Apple hoped.

Only about 45,000 units were sold in the last quarter of 2024.

Apple has also cut down on advertising for the Vision Pro.

Some people think the headset is too expensive and doesn't have enough good apps.

Apple might be working on a cheaper version, but they are also focusing more on AI-driven wearables instead of virtual reality.

Other companies like Meta are also changing their plans because people aren't as interested in virtual reality as they thought.

Sources