Archive · 2 Jan 2026
Apple Cuts Vision Pro Production Amid Low Demand
Apple has reduced the production of its Vision Pro headset by 95% because not many people are buying it.
The headset, which costs a lot of money, has not been as popular as Apple hoped.
Only about 45,000 units were sold in the last quarter of 2024.
Apple has also cut down on advertising for the Vision Pro.
Some people think the headset is too expensive and doesn't have enough good apps.
Apple might be working on a cheaper version, but they are also focusing more on AI-driven wearables instead of virtual reality.
Other companies like Meta are also changing their plans because people aren't as interested in virtual reality as they thought.
Apple has cut Vision Pro headset production by 95% due to low demand.
Only around 45,000 units were sold in the final quarter of 2024, per IDC estimates.
Marketing support for the Vision Pro declined by more than 95% in 2024.
The headset is priced at Rs 3,15,563 ($3,499) and is available in just 13 markets.
Apple's manufacturing partner in China, Luxshare, halted production of the device at the beginning of 2025.
- Who
- Apple
- What
- Cut production of Vision Pro headset by 95%
- When
- 2025 (production halted by Luxshare)
- Where
- Global, available in 13 markets
- Why
- Low demand and slower-than-expected sales
- Product
- Apple Vision Pro
- Production Cut
- 95%
- Price
- Rs 3,15,563 ($3,499)
- Estimated Sales (Q4 2024)
- 45,000 units
- Markets Available
- 13
- Marketing Spending Cut
- More than 95%
- Manufacturing Partner
- Luxshare (China)