Archive · 13 Sep 2025
Odisha Launches Healthy Diet Campaign to Combat Rural Obesity
The Odisha government, with help from UNICEF, is starting a program to help women in villages eat healthier.
They are worried that women in rural areas are becoming obese.
The campaign encourages eating food made at home, like meals with millet and local traditional foods, and avoiding chips and noodles.
The goal is to help women and children stay healthy by eating better food and getting more exercise.
The campaign will be in many centers across Odisha where women and kids get nutritious food.
Odisha government launched a 'Healthy Diet Campaign' with UNICEF.
The campaign targets rural women due to rising obesity concerns.
Deputy CM Pravati Parida urged homemade food and local ingredients.
Campaign will be conducted in over 74,000 Anganwadi centers.
The focus is on changing eating habits of women and children.
- Who
- Odisha Government and UNICEF
- What
- Launched a Healthy Diet Campaign
- When
- Thursday
- Where
- Odisha, across more than 74,000 anganwadi centers
- Why
- Concern over growing obesity among rural women
- Campaign Name
- Healthy Diet Campaign
- Launched by
- Odisha Government and UNICEF
- Target Group
- Rural Women
- Focus
- Combating Obesity
- Key Message
- Promote homemade food, avoid junk food and incorporate local traditional food
- Implementation
- Over 74,000 Anganwadi Centers