Archive · 19 Sep 2025
Pizza's Rise in India: Affordable Dining's Winning Recipe
Pizza is becoming a favorite fast-food choice in India because it gives people more food for their money.
A study says pizza is a good deal compared to burgers and other foods.
More people in India will be able to afford to eat out soon, which means pizza places could grow a lot.
Domino's is doing well with home deliveries and special deals, but some pizza companies are having trouble.
Pizza is seen as a popular choice because it is tasty and cheap.
As a result, pizza may have more success over other fast food places.
Bernstein highlights pizza's value proposition as 'calories per rupee' for consumers.
Pizza's share of India's quick-service restaurant market is projected to increase by 2030.
India's middle class expansion is expected to drive growth in affordable dining options.
Domino's is expanding through home delivery and calibrated pricing, while some competitors struggle.
Pizza chains face competition from a range of outlets, from national brands to smaller operators.
- Who
- Bernstein brokerage, pizza chains, consumers
- What
- Pizza is gaining popularity in India's fast-food market due to affordability and consumer preference.
- When
- Analysis based on data through 2023-2024, projections through 2030
- Where
- India
- Why
- Pizza provides better value and aligns with Indian tastes, attracting middle-class consumers.
Bernstein
Industry voices
Pizza's future
Bernstein
Bernstein projects Pizza will be a dominant choice due to affordability, delivery, and versatility.
Industry voices
Some sources question pizza's dominance, highlighting that gross margins determine profitability.
Expansion Strategies
Bernstein
Bernstein sees great potential for expansion and growth for pizza brands.
Industry voices
Certain industry participants struggle, and emphasize the importance of factors such as pricing.
- Pizza Market Share (2023-24)
- 20%
- Projected Pizza Market Share (FY30)
- 25%
- Projected Pizza Market Value (2030)
- $7 billion
- Average Order Value at QSRs
- ₹400-500
- Typical meal cost at local eateries
- ₹118
- Domino's Franchise Stores (June)
- 2,240+