Archive · 29 Jul 2025
Mamaearth Parent to Expand into Beauty Tech and Devices
Imagine a company called Honasa that owns brands like Mamaearth.
They're starting to sell cool tech gadgets for your skin, like devices that use lights or massages.
This is because people want at-home beauty treatments.
Honasa's sales are growing, but they see potential in these new tech products, hoping to attract more customers.
The beauty tech market in India is getting bigger, with lots of companies selling these kinds of products.
This shift by Honasa will open up more growth opportunities, with a chance to make more money.
Honasa Consumer, parent of Mamaearth, is expanding into tech-enabled skincare devices.
The company is considering products like laser masks and LED therapy devices.
This move aims to capitalize on the growing beauty electronics segment in India.
In FY25, Honasa's revenue grew 8% to Rs 2,067 crore, but net profit fell to Rs 73 crore.
The beauty device market in India is expected to reach $6.8 billion by 2033.
- Who
- Honasa Consumer, parent company of Mamaearth, The Derma Co, and BBlunt.
- What
- Honasa Consumer is expanding into tech-enabled skincare devices.
- When
- The expansion is part of Honasa's strategy.
- Where
- The expansion is in the Indian market.
- Why
- To tap into the growing beauty electronics segment and diversify its offerings.
Company Strategy
Market Outlook
Growth Strategy
Company Strategy
Focus on newer brands and tech for future growth.
Market Outlook
Continue Mamaearth's presence while expanding into newer markets.
- Company
- Honasa Consumer
- Parent of
- Mamaearth, The Derma Co, BBlunt
- FY25 Revenue
- Rs 2,067 crore
- FY25 Net Profit
- Rs 73 crore
- Beauty Device Market (2024)
- $1.8 billion
- Beauty Device Market (2033 Projection)
- $6.8 billion