Archive · 6 Jan 2026
Advertising Agencies Face Mixed Results
Big advertising companies like WPP and Dentsu had a tough year.
WPP's global sales went down by almost 6%, but their business in India grew by nearly 7%.
Dentsu's overall sales went up a little, but their business in places like Australia and New Zealand shrank a lot.
They are now thinking about selling some of their international businesses.
It's been a mixed year for these companies, with some parts doing well and others struggling.
WPP's global sales shrank nearly 6% in Q3 2023.
WPP India grew nearly 7% in Q3 2023 due to strong new business momentum.
Dentsu's net revenue grew 1.4% in Q3 2023.
Dentsu's Asia-Pacific business contracted 12.5% in Q3 2023.
Dentsu is considering selling its international business outside of Japan.
- Who
- WPP and Dentsu, major advertising agencies
- What
- Mixed financial performance in Q3 2023
- When
- Third quarter of 2023
- Where
- Global, with specific focus on India and Asia-Pacific
- Why
- Economic challenges and restructuring efforts
- WPP Global Sales
- Shrunk nearly 6% in Q3 2023
- WPP India Growth
- Grew nearly 7% in Q3 2023
- Dentsu Net Revenue
- Grew 1.4% in Q3 2023
- Dentsu Asia-Pacific
- Contracted 12.5% in Q3 2023
- Dentsu's Plans
- Looking to sell international business outside Japan