Archive · 24 Jun 2025
Chef Sihi Chandru Endorses Kwality Foods' New Sambar Masalas
Kwality Foods, a food company, is releasing two new spice mixes called Sambar Masalas.
These mixes are for making sambar, a South Indian dish.
One mix is specifically for idli, a breakfast food, and the other is for rice dishes.
The company aims to make the sambar taste like it's made at home.
To help promote the new products, they have partnered with Chef Sihi Kahi Chandru, a famous chef from Karnataka.
The company hopes these new mixes will make it easier to cook delicious South Indian food at home.
Kwality Foods launched two Sambar Masalas: one for idli and one for rice.
The new products aim to deliver authentic, home-style flavors.
Celebrity Chef Sihi Kahi Chandru is the brand ambassador for the new masalas.
The masalas were developed in the Kwality Recipe Lab.
The launch expands Kwality Foods’ regional spice and instant mix portfolio.
- Who
- Kwality Foods and Chef Sihi Kahi Chandru.
- What
- Kwality Foods launched two new Sambar Masalas for idli and rice.
- When
- Not explicitly mentioned.
- Where
- Bengaluru (Karnataka), India.
- Why
- To provide convenient, authentic-tasting Sambar options.
- Company
- Kwality Foods
- Product Launch
- Two Sambar Masalas
- Target Dishes
- Idli and Rice
- Brand Ambassador
- Chef Sihi Kahi Chandru
- Location
- Karnataka, India
- Purpose
- Offer authentic home-made taste