Archive · 13 Aug 2025
Coca-Cola India Highlights Water Conservation in Rajasthan
Coca-Cola India, through its foundation Anandana, is helping villages in Rajasthan deal with water shortages.
They are building structures like check dams to collect rainwater and refill underground water.
A new video series highlights these efforts, which have helped over 18,000 people in six villages.
The project has improved access to drinking water, helped farmers grow crops, and supported the health of local animals and ecosystems.
Local communities have been actively involved in the projects, helping to build and manage the water systems, creating lasting benefits for their villages.
Coca-Cola India Foundation launched a video series on water conservation in Rajasthan.
The project, part of the 'Refreshing Difference' campaign, focuses on water access in drought-prone regions.
Anandana Foundation implemented 20 projects across 13 cities to improve water resilience.
Initiatives include check dams, pond restoration, and groundwater recharge across six villages.
The project benefited over 18,000 residents, improving water access and supporting livelihoods.
- Who
- Coca-Cola India Foundation (Anandana), Social Action for Rural Advancement (SARA), and local communities.
- What
- Coca-Cola India Foundation launched a video series highlighting water conservation efforts in Rajasthan.
- When
- Not explicitly stated, but ongoing.
- Where
- Rajasthan, specifically in 13 cities and 6 villages in Sikar district.
- Why
- To address water scarcity and improve community water resilience.
Community Empowerment
Sustainability Focus
Local Ownership vs. Top-Down Approaches
Community Empowerment
Communities and SARA's perspective emphasize the importance of shared ownership of the water systems, with local participation.
Sustainability Focus
The initiative has improved water security and supported agricultural sustainability.
- Organization
- Coca-Cola India Foundation (Anandana)
- Campaign
- Refreshing Difference
- Location
- Rajasthan, India
- Focus
- Water conservation and access
- Key Partners
- Social Action for Rural Advancement (SARA)
- Beneficiaries
- 18,000+ residents across six villages
- Initiatives
- Check dams, pond restoration, groundwater recharge