NJ Mutual Fund Struggles to Scale

NJ Mutual Fund, which is owned by a big company that helps sell mutual funds, has not grown as much as other similar companies.

Even though it started with a big advantage, it only has ₹7,119 crore in assets.

Other companies that started around the same time or later have more assets.

NJ Mutual Fund mostly gets its money from its own parent company, which is not a good sign.

It also doesn't have a famous fund manager with a good history, and it only sells a few types of funds.

Plus, it uses a special way to pick stocks that not many people know about, which makes it harder to attract investors.

The company says it's okay because it wants to offer different kinds of funds, not just many funds.

But other small companies with fewer funds have done better.

Investors and people who sell funds usually want to see good performance and a long history before they put money into a new fund.